Small business owners require their web designers to be up-to-date on design trends and best practices while creating user-friendly sites that load quickly.
Consider selecting a small business web designers Adelaide agency with experience working with small businesses. It has earned five-star ratings from its clients across industries like business, e-commerce, fitness, and education.
Colours
Colour selection is one of the key decisions small business web designers must make during the design process. Their choice should reflect their brand while simultaneously inducing positive responses from visitors who visit their website.
Web designers need a solid knowledge of colour theory to make smart choices regarding website designs, such as contrast, complementation and vibrancy. In addition, understanding how primary and secondary colours interact is also vitally important.
Primary colours are used as the main hue in website backgrounds, headers, footers and accents, often as an eye-catching highlighter to highlight certain sections or elements on pages or elements. Too much colour may become distracting and overwhelm viewers.
Secondary colours complement or soften a primary hue and should be carefully chosen to avoid clashing with its primary hue. Warm tones provide more energy, while cool hues provide more tranquil and professional settings.
Colour can convey an organisation’s values and personality through shades, like how a blue website conveys trustworthiness, while green can symbolise nature and growth. When selecting a colour scheme for your small business website design project, be mindful of both the target audience and the market segment – the right hues can set it apart from competitors while drawing in qualified leads more easily.
White Space
White space may seem like a wasted canvas, but it serves an integral role for small business web designers Adelaide to create a website design that improves legibility, helps organise content efficiently, enhances navigation, and offers cognitive rest for viewers that enhance user experience and ultimately increase conversions.
White space gives the appearance that your website is well-thought-out and organised and shows visitors you prioritise important content rather than clutter up their visit with unnecessary details. Finding an optimal balance is tricky, so test and iterate until your designs meet with satisfaction before finalising them.
Fast Loading
A great website should load quickly to provide visitors with the optimal experience. Users will likely leave an inefficient website quickly, clicking away and finding another option instead. It can cost your company traffic and customers and damage its SEO ranking.
Small business websites can be powerful marketing tools designed to attract potential customers and convert them to leads or sales. Not only should your site offer a visual representation of your brand, but it should be easy for potential customers to navigate and include clear calls to action. Smaller companies often struggle to compete against larger firms with more marketing resources who create websites that draw people in; small business web designers Adelaide can level the playing field by developing professional and effective websites that will set you apart from your competition.
Many web designers only provide design work and leave development work to another company, which can be time and cost-prohibitive. Freelancers are available who are more adept at both tasks at lower costs – some even offer free plans for smaller businesses, including hosting and email marketing functionality! Another alternative would be using a website builder such as Mailchimp, whose unlimited design platform makes creating websites affordable and user-friendly.
Navigation
An essential aspect of a small business website is intuitive navigation options, which build brand trust and confidence among visitors while increasing conversions and sales. Web design companies must consider the needs of their target audiences when creating user-friendly websites; for instance, if the target is bakery-focused, then their homepage must feature products and services as well as an About page outlining its history.
Additionally, a mobile-friendly design should be implemented. A responsive web design adjusts automatically according to the screen size used by visitors viewing your site, ensuring an enjoyable user experience on any device.
Another way to enhance navigation is using accurate link verbiage, meaning each link should accurately represent its corresponding page. Cryptic or misleading links can disorient visitors and result in frustration or site abandonment; contrastive colours, distinct background styles, and ample whitespace help users easily recognise and interact with them.
Small business web designers Adelaide highlights pages essential for conversions and sales on main pages, with additional pages being displayed in the footer or sidebars as needed.