My cousin was telling me something about optimization and how I could make it work for my own web site and make people visit my site more often. He told me an important search engine optimisation advice that I think would be very beneficial for me if I do correctly. He told me to optimize my titles if I want search engines to show links to my site whenever people search for something. He said that the title and META tags should be different on every page of my website if I wish for most search engines to store and list them in the search results. The SEO Experts have run tests with these two pieces of code to help them reach an accepted conclusion about how best to use them. Of course, with this he said I should also know which keywords to use because the last thing that I need to do is to highlight words that nobody really cares to look for or even see. My keywords should be as broad as possible and I have to be on the lookout for the words that people really do look for whenever they go to Google or Yahoo search.